ABP Network unveils a new visual identity across broadcast & digital

ABP Network today unveiled new logos for all its news channels – ABP News, ABP Ananda, ABP Majha, ABP Ganga, ABP Asmita, and ABP Sanjha, along with the logo of its digital platform, ABP Live, as a part of an ongoing evolution of the network. The new identity is designed to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also to demonstrate the brand’s connection to the nation and the aspiration of people.

The idea behind the change, as elucidated by Avinash Pandey, CEO, ABP Network  seeks to reflect  the potential of India’s growth. On its way to greatness, the country reflects unique contradictions. Visions of a new India are defined by limitless aspirations and ambitions; while being held back by set of beliefs, views, and values. The potential is limitless. It has the world’s largest youth force, Limitless in possibilities as pioneers of frugal innovation, Limitless in capabilities with unique and diverse range of cultural skill sets. But on the contrary, it is also limited by access and disparity of opportunity .

For India to fast-track into a future of greatness – it needs a champion to challenge, lift, and break through these predefined limitations. The solution lies in an open and informed society that will act as the catalyst and driving force of progress. Create a new India that will fulfil its potential.

The new logos of the channels, stand as a testimony to the network’s relentless pursuit of truth ‘beyond limits’ and serve as a symbol of the overarching vision of the network, of creating ‘an informed and open society’. With diverse expressions of each channel and a common vision of the network, this reinvigoration not only aims to increase ABP’s brand saliency but also seeks to represent a long-term strategy and key differentiator of the brand.

From the logo to the mogo and even the placement of the bug, this new identity will ensure a sea change in the complete sensory experience of the viewers.

On the logo refresh announcement, Avinash Pandey, CEO, ABP Network said, “We are extremely excited to be initiating this change. The new logos of ABP Network’s news channels & digital platform better capture the passion and purpose of the network. Our new identity is a direct representation of our vision of fearless news reporting and our limitless ability to inspire people, spark imaginations, and enlighten minds. Our new logos stand as a testimony to our relentless pursuit of truth beyond limits. The new arrow in our refreshed logos breaks free from relatively static framework, to make itself better suited for the fast-evolving media landscape.”

 The complete rebranding, including the new logo, has been conceptualized by Saffron Brand Consultants – an independent global brand consultancy based in Madrid, Spain. Saffron specializes in defining brand strategies with a special focus on experience design and innovation in order to build solid brand cultures. Saffron works with global companies and institutions across a wide range of sectors including professional services, banking, retail, fashion, luxury, telecommunications, education, places and not for profit. Some of their key work includes designing the brand identity or defining the brand strategies for Facebook, Youtube, Bankinter, Vueling, Volotea, Swiss Re, the city of London, Flying Tiger Copenhagen, Gulf Air, Siemens, Akzo Nobel, Fujitsu, and many more.

The word marks and taglines of the new logos have been developed by Prof. Fiona Ross, who has a long-standing relationship with ABP, having designed its first digital Bengali font (Linotype Bengali, now known as ABP Bengali) with Tim Holloway, first published in 1982 in its eponymous newspaper Ananda Bazar Patrika. In this reinvigoration, she has helped the scripts retain their diversity and yet work in harmony across the ABP Network – the entire project aligning with ABP’s continued insistence on maintaining the highest typographic standards for visual communication.

Elaborating on the transition, Jacob Benbunan, Co-founder & CEO, Saffron Brand Consultants said, “Working with Avinash Pandey and his team has been a truly memorable experience. We wanted to come up with something future fit for ABP Network. We were inspired by their inherent qualities of courage and limitlessness, and aimed to deliver a brand strategy and visual language that could be eloquent of the true vision of ABP.”